portfolio-business-reader

SELECTED WORK PORTFOLIO Brand & editorial design / Sample portfolio 01 Selected Work Brand identities and editorial layouts. Two projects, from initial brief to finished applications. NORTH / COFFEE OPEN STUDIOSELECTED WORK PROJECT INDEX Brand & editorial design / Sample portfolio 02 Two Projects. Different Decisions. A short selection of visual identity and event design. Each project explains the brief, my role and the final work. 01 / NORTH COFFEE Identity design / self-initiated concept Brief 03 Design decisions 04 Applications 05 02 / OPEN STUDIO Poster and invitation / self-initiated concept Final poster 06 Format adaptation 07SELECTED WORK 01 / NORTH COFFEE Brand & editorial design / Sample portfolio 03 A Cafe Identity Built for Small Spaces NORTH / COFFEE THE BRIEF Create a compact identity for a neighbourhood coffee counter. The mark needs to work on a menu, cup sleeve and takeaway card. MY ROLE Concept, wordmark, colour palette and application layouts. Self-initiated project; no client results are claimed.NORTH COFFEE / BRAND IDENTITY A simpler mark. A clearer identity. THE DESIGN DECISION Reduce the mark to a circle and a single baseline. Give the name room to breathe at smaller sizes. SELECTED WORK / SELF-INITIATED CONCEPT 04NORTH COFFEE / APPLICATIONS One identity. Everyday details. PACKAGING PRINTED MATERIALS CONSISTENCY A cup and sleeve. A coordinated brand card. One visual language. Keep the mark, colour and spacing consistent across applications. SELECTED WORK / SELF-INITIATED CONCEPT 05SELECTED WORK 02 / OPEN STUDIO Brand & editorial design / Sample portfolio 06 An Invitation to Look Closer OPEN STUDIO THE BRIEF Introduce an open studio event with one bold poster image. MY ROLE Poster composition, type hierarchy and invitation layout. Self-initiated event concept. The circle draws attention first; the large title gives the event its visual identity.SELECTED WORK 02 / FORMAT ADAPTATION Brand & editorial design / Sample portfolio 07 Adapt the Composition The tall poster and wide invitation use the same elements. I changed their positions rather than stretching the original artwork. OPEN STUDIO OPEN STUDIO Portrait poster Landscape invitation Each piece keeps its proportions. Both fit the same portfolio page.SELECTED WORK NEXT CONVERSATION Brand & editorial design / Sample portfolio 08 Work Worth Discussing North Coffee: a compact visual identity across everyday touchpoints. Open Studio: one graphic language across portrait and wide formats. NORTH / COFFEE OPEN STUDIO ABOUT THIS SAMPLE An original editorial portfolio showing how to explain design choices. For your own book, replace this note with your name, role and contact link.