Viorette Automation Plan

We're excited to walk you through our comprehensive automation plan, designed to enhance the customer journey and maximize engagement. Our strategy begins right after a customer signs in. We send a warm welcome message via WhatsApp on the same day or the day after, aiming to break down any hesitation they might have about purchasing. We specifically encourage first-time buyers to use our exclusive code "FIRST10" to receive a 10% discount on their order. This initial outreach is crucial for converting new sign-ups into active customers and introducing them to the Vioette experience. The next critical step in our automation cycle addresses abandoned carts. If a customer leaves items in their cart, we follow up with a WhatsApp message within two hours. This message gently reminds them about the forgotten items and offers assistance, letting them know that we are here to help if they encountered any problems or had specific questions about a product. This timely intervention significantly improves the chances of recovering sales that might otherwise be lost. For our general past buyers, we've developed a tiered approach to re-engage them. We send out an SMS or email every two months, focusing on style and fashion. For our female customers, we celebrate their style by informing them about points waiting in their Vioette wallet, ready to be exchanged for pieces from our new collection. For our male customers, we ensure they are always ready with the perfect gift, reminding them that their Vioette points can be redeemed for items from the new collection. This personalized approach keeps Vioette top of mind and encourages repeat purchases. Black Friday is a key sales event, and our SMS strategy for it is designed to capture maximum attention. We send a message offering our strongest deals of the year, highlighting special offers like a 00% discount on new collection items from Vioette. We urge customers to check out these offers before stock runs out, creating a sense of urgency and excitement around our limited-time promotions. Leading up to Valentine's Day, we aim to cut through the noise with our SMS campaign. We send out messages 7-5 days before Valentine's Day for female customers and 10-14 days before for male customers, encouraging them to order now for on-time delivery. We remind them not to miss out on Vioette's offers and to avoid the last-minute rush, making gift-giving easy and stress-free. Finally, for Eid Al Om, we focus on encouraging purchases for loved ones. We send out a message emphasizing that this year must be special and that a piece from the new Vioette collection is the perfect gift. We invite customers to enjoy our offers and ensure timely delivery for this important occasion. Our "Circle Section" further enhances customer engagement by ensuring every customer who reaches the Gold Circle feels celebrated. We offer a 1.25x multiplier on their points for their last purchase, meaning they earn more discounts. They can use code "Gold1" to enjoy discounts and free shipping on their next order, making their loyalty even more rewarding.