ARTOFMAGAZINE_2026

LUXURY THAT TAKES ITS TIME Perhaps luxury today does not begin where something shines, speaks loudly or is instantly recognisable. Our perception of luxury does not change suddenly. It shifts quietly – after many conversations, journeys and encounters, after moments with people who do not simply produce, sell or stage something, but truly live it. What is valuable is often not found in the perfect signal. It begins where someone pauses, where a person listens, where a gesture is not accelerated but carried out with care. Where time is not lost, but takes form. And where beauty does not remain surface, but becomes attitude. This issue of ART OF is therefore more than another magazine about beauty, art, design, cuisine or the art of living. It is a first step towards realigning our view of luxury. Not against excellence, not against craftsmanship, not against the great brands and houses. But against the misunderstanding that reduces luxury to visibility, logos, price, scarcity and permission to buy. The stories in this issue bring luxury closer to its true essence. Maximilian Hemmerle speaks of jewellery as dialogue, not merchandise. Pierre Gagnaire reminds us that precision only touches us when it allows tenderness. Michel Haddi shows that behind every great image there is always a life – with fractures, courage and soul. Forest bathing reminds us that regeneration does not arise from speed, but from perception. And Italy, this ancient, irresistible country, shows that beauty was never mere decoration, but a way of life. Perhaps two worlds of luxury are drifting apart today. One defines itself through visibility, scarcity and signals. The other through personality, authenticity and time. ART OF is increasingly drawn to the second. To people, places and things that do not simply seek to impress, but to touch. To a quieter kind of luxury – one that resonates all the longer.