Pedal in Puglia-7

A six-part media project that discovers Italy’s hidden gem—by bicycle. The Pedal Puglia Media Project Global Stories Told LocallyIn this six-part series, a small group of traveler’s cycle across the six provinces of sun-drenched Puglia—Italy’s soulful heel. The show will reflect their joy as they discover layers of history, stay in welcoming Masserie, savor rustic cuisine, and immerse themselves in a way of life that is shaped by land, sea, and centuries of tradition. Our Audience? Affluent travelers, aged 35 to 65, who love food, wine, cycling, and slow, intentional travel who seek meaning over convenience… story over spectacle… and authentic connection over cookie-cutter itineraries. Our Riders? Six travelers, aged 35 to 75. A lively, engaging mix—who are accomplished, physically fit, and full of humor, insight, and charm. Some cycle on traditional bikes, others on e-bikes. ….all reflecting our audience. 2 An independent travel series that discovers Italy’s hidden gem—by bicycle. Six Part Media Project 3 1. Six episode series for Public Broadcasting Network 2. Create a companion cooking show. 3. Create companion coffee table book 4. Podcast 5. Build a robust e-commerce website. Prodotti Delle Puglia 6. Documentary Six Provinces - Six Episodes 4 Pedal Puglia – Six Provinces, Six Journeys Pedal Through Puglia is more than a cycling adventure . It’s a journey across an entire region, seen one province at a time. In this series, we’ll film one episode in each of Puglia’s six provinces, revealing the distinct character, flavors, landscapes, and traditions that make each one unforgettable. From the bustling port city of Bari, with its ancient streets and modern energy… to the sun-drenched shores of Brindisi, a historic gateway to the East… to the sweeping wheat fields and forested promontories of Foggia… down into the Baroque heart of Lecce, where art and architecture glow like carved honey… through the ancient Greek echoes of Taranto, shaped by the sea for millennia… and into the quiet majesty of Barletta-Andria-Trani, home to castles, cathedrals, and timeless coastal towns. Each episode will uncover the soul of a province, its cuisine, its culture, its artisans, its landscapes, all experienced at the speed of a bicycle. Because when you travel by bike, you don’t just pass through a place… you feel it, breathe it, and belong to it, if only for a moment. This is Pedal Through Puglia: Six provinces. Six stories. One unforgettable ride.1. Foggia 2. Lecce 3. Taranto 4. Brindisi 5. BAT 6. Bari Puglia Provinces of focus 51. Produce the PBS series Pedal Puglia. 2. Distribute the show through EPS-TV. 3. Develop a companion cooking show. 4. Launch a supporting podcast. 5. Create companion coffee table book similar to Agriturismos of Tuscany 6. Build a robust e-commerce website “Prodotti della Puglia” that sells regional products from Puglia. 7. Create a digital streaming platform. 8. Expand and integrate social media channels. 9. Establish partnerships with national sponsors. 10.Build regional partnerships with local sponsors. Plan for the Project 6Puglia offers what Venice and Florence no longer can, an unspoiled, soulful Italy. Life in Puglia moves to a slower rhythm. Traditions are vibrant. And the bond with the land and the sea runs deep. With over 500 miles of coastline, sun-bleached cliffs that meet turquoise coves and pristine beaches. From the Adriatic to the Ionian, the water is crystal clear perfect for a postride swim or a sunset stroll. Cycling Through the Heel Our routes wind through ancient olive groves, sunlit vineyards, and quiet lanes leading to coastal lookouts and fishing villages. The terrain is gentle, the landscapes generous. This is travel you savor—not rush. The Food Here, cuisine is born of tradition: handmade orecchiette, just-picked tomatoes, fragrant olive oil, and full-bodied Primitivo wines. Meals are shared under fig trees. You’re welcomed not as a guest but as family. The Culture Greek, Roman, Norman, and Spanish influences meet in Lecce’s baroque cathedrals,, and ancient Masserias. This isn’t history behind glass—it’s alive. Tamburello drums in the piazza. Grandmothers shaping pasta in doorways. Fishermen mending their nets by hand. Staying in Masserias These aren’t just places to stay they’re part of the journey. Wake to the crow of a rooster. Taste ricotta made that very morning. Walk the fields where your dinner grew. Masserias centuries-old, fortified farmhouses offer olive oil tastings, cooking classes, and seasonal harvests. Whether rustic or refined, hospitality here is rooted in pride of place. Why Puglia? 7Why Explore Puglia by Bicycle? Exploring Puglia on two wheels is more than travel it’s immersion. By bicycle, every sense is engaged. You breathe in the scent of olive groves and sun-warmed fields, feel the heat rising from ancient roads, and catch the sea breezes drifting in from the Adriatic. The rhythm of pedaling keeps you connected to the land, while the sounds of cicadas, church bells, and village life create a soundtrack no bus or car could ever deliver. Cycling brings you closer to the landscape, to the people, and to the soul of Puglia itself. Riders share smiles with farmers in the fields, stop for espresso in bustling piazzas, and weave through whitewashed towns where history brushes your shoulder. This is not sightseeing from a distance. I’s living the region, moment by moment. Puglia by Pedal captures that immediacy and joy. It’s an invitation to slow down, engage all your senses, and discover one of Italy’s most vibrant regions in the most authentic way possible: by bike. We will capture this story. The viewer will want this experience. This hasn’t been done. ❖ Why explore Puglia by Bicycle 81. Puglia was Named Europe’s #1 travel destination by the BBC for 2025 2. Tourism up 20%, with over 20 million visitors this year 3. American travel to Puglia is surging. Up over 40% 4. Rustic luxury is booming 5. World-class cuisine and wines are gaining global attention 6. Rugged cliffs, hidden grottos, crystal-clear seas 7. International recognition-Dolce & Gabbana Fashion Show in Alberobello 8. Puglia is still uncrowded with authenticity intact 9. Sustainable tourism is thriving 10. Easy access—Now direct New York–Bari flights, 11. Overnight Milan–Lecce trains, 12. High-speed regional rail ❖ Why Now? It is Puglia’s Moment 9It’s about connection— To food. To people. To water and earth. To a place that still moves to its own timeless rhythm. This is slow travel with a beating heart. This is Pedal Puglia. Pedal Puglia isn’t just about the ride. 10