Green Modern Product Presentation (1)

EDIBLE FLAVOURED STRAW EDIBLE FLAVOURED STRAW A fun & sustainable way to enjoy your favourite drinks AROMASIP STRAW Presented By: SDIFF ENTERPRISECOMPANY BACKGROUND COMPANY BACKGROUND 01 About SDIFF Enterprise SDIFF Enterprise is a local-owned company established by five young entrepreneurs on 30 June 2025. The company focuses on developing innovative products in the food and beverage industry, with an emphasis on: Health Innovation Sustainability Consumer needs SDIFF Enterprise aims to develop creative solutions that can provide value to consumers while supporting environmental sustainability. Main Product: AromaSip™ Flavour-Infused Edible StrawCOMPANY VISION, MISSION & OBJECTIVES COMPANY VISION, MISSION & OBJECTIVES To become a leading sustainable food innovation company in Malaysia by providing innovative, healthier and environmentally friendly beverage solution Develop plant-based innovative products. Encourage healthier drinking habits. Reduce single-use plastic consumption. Continuously improve product quality through R&D. Build strategic partnerships with cafés, restaurants and the F&B industry. Introduce AromaSip™ into the Malaysian market. Create awareness about reducing sugar and plastic consumption. Establish partnerships with at least 50 cafés and restaurants. Increase brand awareness through digital marketing. VISION 02 MISSION SHORT-TERM OBJECTIVESPROBLEM STATEMENT What Problem Are We Solving? PROBLEM STATEMENT What Problem Are We Solving? 03 1. High Sugar Consumption Many consumers prefer flavoured drinks because plain water is perceived as less attractive. 2. Plain Water Can Be Boring Consumers may find it difficult to enjoy drinking plain water regularly. 3. Plastic Pollution Single-use plastic straws contribute to environmental pollution. 4. Limitations of Paper Straws Paper straws can become soft during prolonged use. 5. Limited Value from Existing Edible Straws Most existing edible straws mainly replace plastic straws without providing additional functionality.PRODUCT INTRODUCTION PRODUCT INTRODUCTION AromaSip™ Flavour-Infused Edible Straw AromaSip™ is an innovative edible straw designed to provide a natural fruity flavour to plain water and unsweetened carbonated mineral water. Instead of simply acting as a straw, AromaSip™ combines: STRAW + FLAVOUR + EDIBLE MATERIAL The natural flavour is gradually released into the drink during use, creating a light and refreshing flavoured drinking experience. Product Concept : 04 MEET THE PRODUCTPRODUCT CONCEPT & INNOVATION PRODUCT CONCEPT & INNOVATION EDIBLE The straw can be consumed after use. FLAVOUR-INFUSED Natural flavour is gradually released into the drink. NO ADDED SUGAR Designed to provide flavour without additional sugar. PLANT-BASED Uses edible plant-based materials. SUSTAINABLE Provides an alternative to single-use plastic straws. UNIQUE EXPERIENCE Transforms ordinary water into a more enjoyable drinking experience. What Makes AromaSip™ Innovative? 05🍓 5 Fruit Flavours Key Product Features PRODUCT FEATURES PRODUCT FEATURES . 🌱 Plant-Based Material 💧 Flavour Release 🥤 Edible Straw Designed with sustainability in mind. Strawberry Kiwi Watermelon Apple Mango Flavour dissolves gradually into the beverage. Can be eaten after drinking. 06 ⏱️ Improved Durability The proposed formulation aims to maintain usability for up to 2 hours 30 minutes.PRODUCT BENEFITS PRODUCT BENEFITS FUNCTIONAL BENEFITS Makes plain water more enjoyable. Provides natural fruity flavour. No added sugar. Edible and convenient. Suitable for different cold beverages. Helps reduce the use of plastic straws. 07 PRODUCT BENEFITS PRODUCT BENEFITS EMOTIONAL BENEFITS Makes drinking water more fun. Creates a unique drinking experience. Supports a healthier lifestyle image. Gives consumers satisfaction from choosing an environmentally conscious product.TARGET MARKET : Who Are Our Customers? TARGET MARKET : Who Are Our Customers? Individual Consumers Business Customers Secondary school students College & university students Young working adults Health-conscious individuals Consumers reducing sugar intake 08 Primary Target Market Age: 15–40 years old Gender: Male & Female Cafés Restaurants Hotels Fitness centres Educational institutions Beverage outletsMARKETING & SUSTAINABILITY : Our Marketing Strategy MARKETING & SUSTAINABILITY : Our Marketing Strategy Promotion Distribution Digital marketing through Instagram, TikTok and ecommerce platforms. 08 Product Edible straw with natural fruit flavours and plant-based materials Shopee Mall, TikTok Shop, Lazada, supermarkets, convenience stores, pharmacies, cafés and restaurants. Sustainability SDG 3 — Good Health and Wellbeing SDG 12 — Responsible Consumption and Production SDG 13 — Climate Action SDG 14 — Life Below Water