AgroNova - Precision agriculture feeding a growing world.

AGRICULTURE AgroNova São Paulo, Brazil · 2025 Precision agriculture feeding a growing world. AgroNova is one of Brazil's largest precision agriculture providers, managing agronomic data for 2.8 million hectares of cropland across soybean, corn, coffee, and sugarcane operat... 1 / 12 USER STORYCOMPANY OVERVIEW AgroNova is one of Brazil's largest precision agriculture providers, managing agronomic data for 2.8 million hectares of cropland across soybean, corn, coffee, and sugarcane operations. Serving 1,200 farms from smallholder cooperatives to 50,000-hectare corporate operations, AgroNova bridges the gap between cutting-edge agricultural science and practical farm management. KEY FACTS AgroNova is one of Brazil's largest precision agriculture providers, managing agronomic data for 2.8 million hectares of cropland across soybean, corn, coffee, and sugarcane operations Serving 1,200 farms from smallholder cooperatives to 50,000-hectare corporate operations, AgroNova bridges the gap between cutting-edge agricultural science and practical farm management. 2 / 12 USER STORYINDUSTRY LANDSCAPE Brazil's agricultural sector produces over $150 billion in annual exports, yet yield optimization remains a significant challenge. Climate variability, soil degradation, and pest pressures create complex decision environments for farmers. Precision agriculture technologies can increase yields by 15-25% while reducing input costs — but adoption remains below 20% of total cropland. MARKET CONTEXT Brazil's agricultural sector produces over $150 billion in annual exports, yet yield optimization remains a significant challenge. Climate variability, soil degradation, and pest pressures create complex decision environments for farmers. Precision agriculture technologies can increase yields by 15-25% while reducing input costs — but adoption remains below 20% of total cropland. 3 / 12 USER STORYTHE CHALLENGE Crop Losses Were Threatening Food Security AgroNova's client farms experienced an average 22% crop loss annually due to late pest detection, suboptimal irrigation, and nutrient deficiencies that went unnoticed until visible damage appeared. Smallholder farms were hit hardest, with losses reaching 35%. Manual scouting covered only 5% of total acreage, and satellite imagery lacked the resolution for early intervention. 4 / 12 USER STORYBY THE NUMBERS 22% Average Crop Loss 5% Scouting Coverage 40% Water Wasted KEY PAIN POINTS 22% average annual crop loss across client farms Smallholder losses reached 35% annually Manual scouting covered only 5% of total acreage Satellite imagery lacked resolution for early detection Irrigation inefficiency wasted 40% of water resources 5 / 12 USER STORYOUR APPROACH From Observation to Prediction We partnered with AgroNova's agronomy team to understand the decision-making process across different farm sizes and crop types. Our analysis revealed that most crop losses were preventable with earlier detection — the challenge was scaling monitoring from 5% to near-complete coverage. We designed a multi-layer approach combining drone, satellite, and ground sensor data. METHODOLOGY 1 Multi-stakeholder decision process mapping 2 Multi-layer monitoring architecture design 3 Drone + satellite + ground sensor integration 4 Farm-size-adapted recommendation engine 6 / 12 USER STORYTHE SOLUTION Integrated Precision Agriculture Platform We deployed an integrated precision agriculture platform combining drone-based multispectral imaging, high-resolution satellite data, and IoT ground sensors across AgroNova's network. Machine learning models analyze crop health indicators — NDVI, thermal signatures, moisture levels — to provide early warnings for pest outbreaks, irrigation needs, and nutrient deficiencies. 7 / 12 USER STORYKEY FEATURES Drone multispectral imaging at 10cm resolution IoT ground sensors for real-time soil monitoring ML-powered early warning for pest and disease Precision irrigation recommendations Farm-size-adapted mobile interface 8 / 12 USER STORYKEY RESULTS -61% Crop Loss Reduction 2.8M Hectares Managed +18% Yield Improvement PERFORMANCE SUMMARY -61% Crop Loss Reduction 2.8M Hectares Managed +18% Yield Improvement 9 / 12 USER STORYMEASURABLE IMPACT Crop losses decreased from 22% to 8.6% — a 61% reduction — within the first growing season. Smallholder farms saw the greatest improvement, with losses dropping from 35% to 14%. Water usage decreased by 28% through precision irrigation, and overall yields improved by 18%. AgroNova's platform now processes over 15 terabytes of agricultural data monthly. 10 / 12 USER STORY