Time To ACT - July 2026 Print - PDF to Video
Published on Aug 10, 2026
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THE BUSINESS MAGAZINE
FOR ENERGY LEADERS
TIME TO ACT
COMPANY PROFILE | JULY 2026Time To ACT has spent the past two years proving that an engineering group
built on undervalued, overlooked assets can hold its nerve when markets
wobble. With Diffusion Alloys re-engaging traditional heavy industry
customers, GreenSpur Wind branching into tidal energy, and the recent
addition of MTE Heat Treatment, COO Jason Moody tells Energy Focus how
the Group is adapting without losing sight of the long-term prize.
INNOVATIVE
RESILIENCE
FOR THE
ENERGY
TRANSITION
PRODUCTION
Joel Young
COO
Jason Moody
2 | www.energy-focus.netof us as a group. Right now, I am fully embedded in
Diffusion Alloys and our recent acquisition.”
That appetite has not dimmed, but the environment
it operates in has shifted over the past 12 months.
Government support for parts of the hydrogen economy
has cooled internationally, and early-stage clean-tech
developers, who depend on external funding to reach
scale, have felt the squeeze. Offshore wind has slowed
with pricing challenges and geopolitical pressure. Time
To ACT’s response has been to recalibrate rather than
retreat, sending Diffusion Alloys and GreenSpur back
towards markets they know well while continuing to build
the wider Group through acquisition.
SHIFTING GROUND
“We remain positive about the long-term role of
hydrogen, and a number of significant projects are
still progressing. What has changed is the pace. The
market is developing more slowly than many originally
anticipated, with some projects delayed, resized or
taking longer to reach final investment decisions; not
just for us but for the whole industry,” Moody explains.
Some major green and blue hydrogen projects have
not advanced as quickly as previously expected, and
some have been resized or seen funding decisions
pushed back, some of which were meant to build
I
n 2025, the Time To ACT Group was aggressively
building a model it set in motion with its 2024 listing
on the Aquis Stock Exchange: find engineering
businesses with real technical depth that have been
under-resourced by previous owners, then give them
the strategic direction, capital and operational discipline
to punch above their weight in the renewable energy
space. Diffusion Alloys, the specialist coatings business
in Middlesbrough, and GreenSpur Wind, the generator
innovator, have formed the core of that model from the
start. Previously, Diffusion Alloys saw opportunity in the
hydrogen space; GreenSpur was positioned well for a
booming offshore wind launch. Now, they are joined by
MTE Heat Treatment, giving the Group a third pillar of
specialist capability.
Moody’s own background sits behind much of that
operational thinking. An MBA graduate and mechanical
engineer, he built his career inside multinational
manufacturing organisations before joining Time To ACT
to prepare the Group for its stock market listing.
“I am lean and manufacturing operations focused
and I want to build the group into a similar structure as
some of the bigger multinationals that I have worked in
before,” he says. “I am very much interested in efficiency,
whether that is technological or operational. I am very
excited for the acquisitive growth that we have in front
4 | www.energy-focus.netdemand for coatings suppliers like Diffusion Alloys
further down the chain, leaving both the R&D pipeline
and the mature project pipeline underperforming
against what was projected.
Moody is clear that the hydrogen economy is still a
focus and the group will not retreat from the industry,
but is moving slower than planned. Rather than persist
with a strategy built entirely around emerging hydrogen
demand, Diffusion Alloys is re-engaging the industries
it built its 60-year reputation on. “We were focused
on a pivot away from oil and gas and petrochem, and
we are now moving back to that in a way that our
customers now understand they need to do better with
their emissions,” says Moody. Chemical and cement
manufacturers developing their own decarbonisation
technology are a growing part of the order book, sectors
in which Diffusion Alloys already has decades of coating
expertise and long-standing relationships.
“Sustainable Aviation Fuel is another increasingly
active market for Diffusion Alloys,” he adds. “The
high-temperature process environments involved
create demanding conditions for critical components,
and the Group’s coatings have already demonstrated
the potential to significantly extend component life in
these systems.”
It is a pragmatic rather than a defensive move. “We
Diversification
into adjacent markets
is very important.
Jason Moody, COO
are not turning our backs on any markets, but we are
acknowledging market turmoil and reestablishing
existing markets,” Moody adds. The aluminide, chromide
and boride diffusion coatings behind that repositioning
protect components at extreme temperatures, and are
as relevant to a cement kiln or petrochemical reactor as
to a hydrogen electrolyser.
NEW WATERS
GreenSpur Wind is following a similar pattern of
diversification, though for different reasons. Its axial flux
permanent magnet generator technology, protected by
a growing international patent portfolio, has reached the
readiness levels needed for commercialisation.
“We are in the middle of a strategic shift because
we have realised that the big wind industry is so far
away that a small startup like GreenSpur, despite
how good its technology is, is never going to break
through,” says Moody.
In its place, GreenSpur has started applying the same
generator platform to tidal and hydro power, sectors
with a smaller but more accessible commercial pathway.
In December 2025, GreenSpur signed a design services
contract with Severn Estuary Tidal Bar Ltd, agreeing to
carry out a feasibility study on adapting its axial flux
technology for use as a submerged generator within
www.energy-focus.net | 5
TIME TO ACTSETB’s Very Low Head tidal turbine system.
“There is an estimated £750 million generator
supply chain and that doesn’t include the billions
of pounds for other infrastructure and offtake,”
Moody says. Independent analysis from the Severn
Estuary Commission suggests tidal-range schemes
in the estuary alone could deliver seven to 21 TWh of
low-carbon electricity a year, with the UK’s National
Energy System Operator pointing to a need for several
gigawatts of tidal-range capacity by 2050, a far more
reachable near-term opportunity for a licensing
business like GreenSpur than a multi-megawatt
offshore turbine contract.
Wind has not been abandoned. “The wind industry,
and specifically offshore wind, is absolutely our end goal,
and our technology is proven,” Moody confirms.
Arup analysis of the sector points to generator
innovation, alongside foundations and substations, as
key to cutting offshore wind costs, and GreenSpur’s
pitch of smaller, lighter generators free from scarce rare
earth materials speaks directly to that agenda. Onshore
repowering projects and wind start-ups building new
turbine platforms give GreenSpur a route to revenue
while the bigger prize matures.
“Diversification into adjacent markets is very important,”
Moody says. “The messaging for GreenSpur for a long time
has been offshore wind only, but the fact that we are now
open to hydro, tidal, industrial waste heat recovery and
more shows that we are agile and flexible.”
The International Energy Agency has flagged exactly
this kind of uncertainty across the sector, noting that
venture capital funding for energy technologies fell by
more than 20% in 2023 and 2024 after years of rapid
growth. GreenSpur’s shift into adjacent markets is a
direct answer to that environment.
ADDING MTE
The clearest evidence of Time To ACT’s continued
acquisitive growth is MTE, acquired through the Group’s
newly formed subsidiary Metal Treatment & Engineering
Limited. Based in Slaithwaite, West Yorkshire, the
business provides heat treatment, induction hardening,
gear cutting, grinding and metallurgical processing
services to customers across automotive, marine,
energy and precision engineering sectors. The
investment has safeguarded more than 30 jobs.
“We recently completed that acquisition because it
is very complementary to our existing portfolio, focused
on thermal engineering capabilities,” says Moody.
Time To ACT Executive Chairman Chris Heminway
describes the deal as characteristic of how the Group
operates. “The acquisition of MTE is a good example of
what Time To ACT does well: identifying and executing
the acquisition of a complementary business that
6 | www.energy-focus.netbelieve in the long-term energy transition opportunities,
including hydrogen and SAF, while also building a
broader and more resilient engineering group around
established industrial markets, adjacent applications
and complementary acquisitions,” Moody confirms.
That combination of patience and opportunism sums
up where Time To ACT sits today. Market conditions have
forced a recalibration, hydrogen funding has slowed and
wind OEMs remain a long game, so Diffusion Alloys and
GreenSpur have both widened their horizons to keep
growing in the short term. But the thesis that took Time
To ACT to a public listing, that overlooked engineering
businesses with genuine technical depth can be built
into a group capable of supplying the energy transition
at scale, remains intact. MTE adds a third specialism
to a Group built around complementary capability, and
the technologies at GreenSpur and Diffusion Alloys are
proven and ready to commercialise.
The route to growth may look different to 12 months
ago, but the destination has not changed.
falls below the radar screen of established larger
competitors,” he says. “Both MTE and our existing
Diffusion Alloys business have valuable know-how in
what happens to small and large metal parts when
furnaced at high temperatures. MTE’s capabilities in
distortion control are well known and, under common
ownership, we will create a new layer of expertise.”
The deal was supported by Kreston Reeves, the
Group’s auditor and reporting accountant since its 2024
listing, reflecting the discipline Time To ACT applies
to its acquisitions even as it moves quickly to secure
complementary assets.
LOOKING AHEAD
Beyond the individual businesses, the Group’s central
marketing function is starting to generate its own
momentum. “There has certainly been growth and, as
a parent company, we provide the central marketing
function,” Moody says. “In the last 12 months, we have
been spinning that wheel to monitor the market closely.
Wherever there are opportunities, we will target that
market, and that has given us real traction.”
Longer-term, the strategy will deliver deliberate
diversification and resilience across both established
industrial and emerging energy markets. “We continue to
Powering growth across
the energy sector
For more than accountancy, business
and wealth advice.
www.krestonreeves.com
Kreston Reeves works closely with businesses across the energy sector,supporting them from startup through to AIM listing and beyond.
Our experienced team understands the challenges facing the energy sector and has extensive
experience advising AIM listed companies, delivering practical, commercially focused advice at
every stage.
Anne Dwyer
Audit Partner and Head of Real Estate
Call: +44 (0) 330 124 1399
Email: [email protected]
www.timetoactplc.com
www.energy-focus.net | 7
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JULY 2026