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HAPTER-1
NTRTN T MANAGEMENT
esired earig bjetives
Afte stdyi this hate, the stdets wd e ae t-
(a) destad the et ad itae f Maaeet
() ate the defiiti f aaeet
() iffeetiate etwee iies f aaeet ad sietifi
aaeet they
(d) iffeetiate essetia aaeia skis eqied i aaeet
(e) ist deisi aki stes
(f) assify aaeet eves i Pakista Ai e
ept f Maagemet
Maaeet is a itat ha ativity whih is ased sietifi
aiati f aaeet iies Maaeet ides f M‘s whie deaig
with aaeia stis They ae materia, methds, mahie ad ma The
ateias ae we estaished i thei ehavi atte ad they fw the aws f
ate, theey ei sistet T hade a sistet vaiae is easie ad a
e stadadized Methds ae deveed, tested ad ived f tie t tie ad
ade sitae f a atia eati Mahies wk adi t syste ad
eati These thee fats, ateia, ethds ad ahie d t eate h
f aaeet isis
weve, the fth fat, aey a is the st isistet vaiae,
deadi a seia aah i the fied f aaeet f a d ea t at
as the the thee vaiaes, ay f the aaeet es wi e esved
weve, a eats i ae f ati ad this eads t a aaeet isis i
evey aized set faiies, istittis, ate dies, idsties, atis
ad the a existee The fat that ha eis have etis, asiatis ad
setiets, they have aaity t atiiate withhd sh atiiatis ad
at e deat ike ahies Theefe, aaes eed t ead wkes thh
tivati, eadeshi, idae, sevisi, iati ad sei
mprtae f Maagemet
Maagemet sami Perspetive
َ َسَ ٍة ِّم
ْ
اَ
ٗۤ
َا ُ ه
ْی َ ٍْم َكا َ ِمقْ
ْ ِه فِ
َّم َ ْعُ ُ اَِ
ْ ِض ُ
ِء اَِی ا ْْلَ
ْمَ ِم َ ا َّس َمآ
ُ َبّ َّما َعُ ُّْ َ ِ ُ ا ْْلَ
)سۃ اسجۃ، آ 5(RSTRT
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e aaes (evey) atte f the sky t the eath, the it (evey atte)
wi ased t i i a day the ease f whih is e thsad yeas adi t
the way y t
4 A es wh des t destad the itae f the sjet is t ikey
t ive his aaeet skis We a vey easiy idetify the ese i
a aizati wh feqety ive e e f the fwi kid f stateets
(a) ―A the ahieveets deed k y‖
() ―N atte hw h wk had, y seis eve get satisfied‖
() ― d‘t have eses t ahieve the taget‖
(d) ―My sdiates ae t wii t wk‖
(e) ―Maageet theies ae t at a aiae i this gaizati‖
A wise aae aeiates aaeet as a sef sjet e a
ie this kwede with his exeiee ad skis t ive exeet ests ad
has t eate haes t seed f thee ae tw SNs/s wki i
exaty siia sitati, havi sae kid f k, the e wh ette aies
iies f aaeet wi have a ate hae t seed
efiiti f Maagemet
6 Adi t ei ay, Maaeet is the ess f Pai,
aizi, eadi ad ti (P) the fiaia, ateia, ha ad tie
eses effiiety ad effetivey t ahieve the desied jetives
Maagemet - Siee r Art?
7 Siee ad At a e sideed as tw diffeet asets f ha
kwede ad skis The fwi ies wi he t diffeetiate etwee siee
ad at
(a) Siee Aythi that a e ved thh exeiet ad we
aive the sae ests evey tie is aed siee Sjets ike
Matheatis, Physis, ad heisty ae ided i siee exae,
eihty-e divided y ie wd aways est i ie f a ae is ded
f a heiht, it wi e dw A these a e ved thh exeiets
ad ests wi e the sae
() ArtAythi that eates t iaiati, eeti, skis ad
sethi that has a dea with is aed At Sjets ike ie Ats,
Pety ad Msi et, ae ided i At These sjets ae diffit t teah
ease they ae eated t the ata aiities f a es f y s has
qaities t ee a aite, y a ish his aaiities t if he is t s
y ate, y wi t e ae t teah hi hw t ait d RSTRT
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8 The sjets ike Maaeet, is, ad ivis ae eithe etey
siee at These ae i etwee Y a ea essetias t ee a d
aae, t it deeds hw t ay it The existi kwede f aaeet
is ased systeati sevatis ad stdy f sessf ee at wk f y
ay the iies f aaeet, y ae ikey t seed t it is t
adaty, sie se fats sti d eai ted t the fat eais
that aaeet is atay a siee t aied atistiay That is why, it is aed
a sia siee
assia Maagemet Apprahes
Heri Fay's 14 Priipes f Maagemet
Histria Bakgrd
9 ei ay, as kw as the athe f Mde Maaeet They was a
eh ii eiee, ath, ad ii exetive wh is est kw f his
deveet f the 4 Piies f Maaeet whih wee aey ifeed y
his exeiees wki i the ii idsty
ay‘s wk eeged dig the eay th ety, a tie whe the fied f
aaeet was sti devei ad faizi is k "Adiistati
dstiee et ééae" (96) tied these iies ad is sideed a assi
i the they f aaeet The iies wee iteded t e eea ideies
f aaes ad aizatis t fw i de t eate e effiiety
The ftee iies f aaeet eated y ei ay ae exaied
ew
Fige 14 Piiples f maagemet by Hei FaylRSTRT
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(a) ivisi f Wrk ei eieved that seeati wk i the
wkfe ast the wkes wi ehae the qaity f the dt Wk
shd e divided a idividas ad s s that they a fs
thei ti f the task, id skis, ad ee e dtive (
Seiaizati) Siiay, he as ded that the divisi f wk ives
the effiiey, aay ad seed f the wkes This iie is
aiate f th the aaeia as we as a tehia wk eve
() Athrity ad Respsibiityay defied it as the iht t ive
des ad the we t exet ediee With athity es essiiity
ad ataiity These ae the tw key asets f aaeet Athity
faiitates the aaeet t wk effiiety, ad essiiity akes the
essie f the wk de de thei idae eadeshi
() isipieWitht disiie, thi a e aished t is the
e vae f ay jet ay aaeet d efae ad
sesie iteeati ake the aaeet j easy ad ehesive
the est iteest f a aizati thee shd e ete ediee,
diiee, efft ad twad aks f eset whih ae eqay aiae t
eveydy eadess f ak T estaish ad aitai disiie thee st
e eay defied es, es ad eatis f idividas ad s e
de f dt ad ethis
(d) ity f mmadThis eas a eyee shd have y e
ss ad fw his ad f a eyee has t fw e tha e
ss, thee eis a fit f iteest ad a eate fsi i eti
ies
(e) ity f iretiWheve is eaed i the sae ativity shd
have a ified a This eas a the ee wki i a ay shd
have e a ad tive whih wi ake the wk easie ad ahieve the
set a easiy This is at hay f efft twads the issi ad
visi
(f) Sbrdiati f divida terest This idiates a ay
shd wk itedy twads the iteest f a ay athe tha esa
iteest e sdiate t the ses f a aizati This efes t the
whe hai f ad i a ay A aizati shd e with
aahes that ese esa iteests ad aizatia iteests ae
aied as sey as ssie
() Remerati This ays a itat e i tivati the
wkes f a ay Reeati a e etay -etay
deay, it shd e adig t a idivida‘s effts they have t fth
Reeati shd e fai e ad satisfaty t the eyee This i
t eates a hais eatishi ad a easi atshee f wk t
shd ide fiaia ad fiaia esatiRSTRT
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(h) etraizati ay ay, the aaeet ay athity
essie f the deisi-aki ess shd e eta eisi
aki is ade at t aaeet eve whie i deetaizati deisi
aki is distited dwwads a a eves f a aizati
weve, this deeds the size f a aizati ay eeded a
aiate aae f the tw deedi size, ate f wk, sitati
ad weiht f deisi
(j) Saar hai ay, this iie, hihihts that the
hieahy stes shd e f the t t the west vey aizati has a
hieahy ad eyees shd e awae f whee they stad i the
gaizati‘s hieahy hai f ad g Sdiates et t
seis
(k) rder Systeati ,dey , eqa aaeet ad distiti
f ee , aes ad ateias veythi shd have its ae A ay
shd aitai a we-defied wk de t have a favae wk te
The sitive atshee i the wkae wi st e sitive
dtivity
() Eqity A eyees shd e teated eqay ad esetfy
t‘s the essiiity f a aage that eyees fae disiiati
() Stabiity The iie states that a aizati at
sthy if it sffes f stat eyee tve, ad aizatis
shd ake a efft t etai eyees A hih tve ate wi st a
aizati tie, eses ad ehas se ia aizatia
ey A eyee deives the est if they fee see i thei j t is the
dty f the aaeet t ffe j seity t thei eyees
() itiative The aaeet shd st ad eae the
eyees t take iitiatives i a aizati t wi he the t iease
thei tivati ad ae New ideas, exeiees ad e veiet
ethds f wk shd e eaed y the aaeet t ese
effetiveess i the aizati
() Esprit de rps t is the essiiity f the aaeet t
tivate thei eyees ad e stive f eah the eay
evei tst ad ta destadi wi ead t a sitive te ad
wk eviet aizatis shd haess hay, tea siit ad
ity a ese
Frederik Tayr's Sietifi Maagemet Thery
Histria Perspetive
99, edeik Wisw Tay ished "The Piies f Sietifi
Maaeet" this, he sed that y tiizi ad siifyi js,
dtivity wd iease e as advaed the idea that wkes ad aaes RSTRT
6
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eeded t eate with e athe e stdied hw wk was efed, ad
they ked at hw this affeted wke dtivity
e efed sevea "tie ad ti" stdies as ed Tay t de
that etai ee d wk e effiiety tha thes These wee the ee
wh aaes shd seek t hie whee ssie Theefe, seeti the iht
ee f the j was athe itat at f wkae effiiey Taki what he
eaed f these wkae exeiets, Tay deveed f iies f
sietifi aaeet These iies ae as kw siy as "Tayis"
Fr Priipes f Sietifi Maagemet
4 Tay's f iies ae as fws
(a) Sietifi MethdsThis iie idiates that the tehiqes
that ae eated t ef a task ae sietifiay ve Reae wki
y "e f th," sie hait ad sese, ad istead se the
sietifi ethd t stdy wk ad deteie the st effiiet way t
ef seifi tasks Ways f di a j shd e staty deveed t
ake wk e effetive ad effiiet
() Harmy Nt isrd A ees f the aizati (ye
ad eyee) shd wk as a tea fit shd e esved y ta
disssi ad diati ad disaeeet shd e eiiated
eyes ad eyees shd wk haisy ad ty t axiize
eah the‘s iteest whie wke shd axiize gaizati tt
eyes shd ay waes t dtive wkes Ths aizati d
eefiti at f hihe fit ad wke wd eefit y etti hihe
waes
Fige Tayl’s Sietifi Maagemet TheyRSTRT
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() perati, Nt dividaismThese shd e ete
eati etwee a ad the aaeet istead f idividais
This iie is a extesi f iie f hay t disd etiti
shd e eae y eati th shd eaize that they eed eah
the Adi t Tay thee shd e a ast eqa divisi f wk
ad essiiity etwee wkes ad aaeet A the day the
aaeet shd wk ast side y side with the wke hei,
eai ad sthi the way f the
(d) Estabish a Prfessia Hierarhy The aage‘s iay e is
t estaish the wk ess ad sed thei tie taii eyees,
aig ad veseeig wk whie eyees fw aages‘ dieti
ad ete tasks si that eah eyee destads what is
exeted f the ad wh t et t a he defie a wkae‘s
hieahy yees witht sevisy es shd aswe t thei
seviss Seviss shd et t ay aaes wh aswe t
the ay‘s diets
ifferene between Fay vs Tayr’s Theries f Management
Aspet Fay's Thery Tayr's Thery
s vea aizatia
ftis Task effiiey ad ethds
Nate f Wk eea iies Seifi wk ethds
ivisi f Wk ivisi ased ftis ivisi ased seiaizati
esi tia desi f js Siified ad seiaized js
Wk
viet
ess atteti t wk
eviet s ivi ditis
Wk Pesses hasizes diati f
esses
Aayzes esses
sietifiay
Essetia Maageria Skis
A ski is the aiity t tasate kwede it ati that ests i desied
efae avad sha Ret Katz desied the essetia, aseie
skis f aaes i thee ateies tehia, ha ad eta e
sests that a thee set f skis ae eessay f aaeet sess, ad that
thei eative itae vaies y eve f aaeia essiiity
Fige Essetial Maageial SkillsRSTRT
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(a) Tehia Skis Tehia ski is a aiity t tiize j seifi
kwede f ts, tehiqes ad edes whih ae seifi t a
atia fied t ef a task This is what see a d that is
vae t the aizati Atats, eiees ad syste aaysts et f
exae ssess tehia skis Athh iitiay aqied thh fa
edati, tehia skis a ee qiky t dated i tday‘s wd t is
itat t te ad deve the thh i eai that takes
f advatae f taii ad j exeiees
() Hma Skis The aiity t wk we i eati with the
ess is a ha ski a iteesa ski This ski is efeted i the
way a aae eates t the ee idi his aiity t tivate,
faiitate, diate, ead, ad iate with his eaes ad esve
ite-esa fits A aae with d ha skis have a hih
deee f etia iteiee, defied y sha ad stat aie
ea as the ―aiity t aage seves ad eatishis
effetivey‖ Stegth weakess i etia iteigee shws as the
aiity t eize, destad, ad aae feeis whie deai with
thes See with hih etia iteiee wi kw whe his he
etis ae at t ee distive ad at t t the The sae
es wi sese whe athe es‘s ae egativey ifei a
eatishi, ad at t destad ad ette dea with the
() epta Skis The aiity t aayse ad diase a sitati t
deteie its ases ad effets, esides essi ifati f th
itea ad extea eviets f a aizati ad deteii eated
iiatis t ivves the aaity t eak es it sae ats, see
the eati etwee the ats, ad eize the iiatis f ay e
e f thes This is as aed itia thiki Aaie Nea,
desies it as a aiity t ―aah es as a eae as sed t a
kwe‖ ad ―takig isses, sitatis ad es the gig t t
ets‖ des kig at the e f a systeati esetive
ad t aeti this at fae vae ad ei is at why this ae
the way they ae eta skis ai itae as e ves f
we t hihe eves f aaeet This is ease the es faed at
hihe eves f essiiity ae fte ais ad stted, f f
iatis ad iteetis, ad se e-te seqees
ESN-MAKNG PRESS
efiiti
6 eisi-aki is hsi the est ati t ahieve a seifi a
sve a e
7 This ess fte ivves evaati ateatives, sidei the iat
tea ees, ad si avaiae ifati ad data t deteie the st
aiate ati ffetive deisi-aki eqies st aaytia ad esvi skis ad the aiity t side tie esetives ad ake weifed hies additi, the te f the deisi a siifiaty iat RSTRT
9
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the tea‘s sess, s aages eed t ake deisis systeatiay ad
deieatey f the tea‘s eefit
eisi Makig Steps
8 The deisi-aki ess eis whe faed with a sitati whee se
hies st e ade as a aae t hw t ake these hies i a way that
takes t the desied ests a e desied i the fwi five stes eah f
these stes, thee ae sa this that a aae eeds t take ae f, whih wi
evetay add ad ake y a sessf deisi-ake
Step 1 Gather Reevat ifrmati
9 The deisi-aki ess eis with eti fats ad data,sveys,
tiizi adit ets, ad sevatis whih is essetia t destad the sitati
eay, et a idea f the desied est, ad ake fthe aaysis This deisiaki ste is ia f esi the deisi is we-ifed ad ased
aate ad eevat ifati Meve, it aws y t et with the
eevat stakehdes as we
Step 2 detify ad Examie Ateratives
Sed ste is the idetifiati f a ssie ways ahead eah f the
hies, thee wd e se eefits ad stsThis stae eqies eative
thiki ad sidei diffeet esetives ad aahes The a is t
eeate as ay tis as ssie t ese a tetia stis ae
sideed ad ehesivey evaate eah ti t eqies systeatiay ad
thhy exaii eah ti, sidei ies, isks, eefits, ad ssie
seqees
Step 3 hse Amg the Ateratives
The ia at f the deisi-aki ess f aaes is hsi the
st sitae ti ased evaatig the ateatives this ste, aages‘
destadig f the tea‘s gas ad iities ad the aiity t weigh eah
ti‘s tetia eefits ad dawaks ay a sigifiat e additi, the
hse ti shd e aiged with the tea‘s gas ad vaes ad e the st
feasie ad atia sti t the e
Thee ae ay ways t d this a aae ay ay t sisy
ie se f the t ake the hie hsi a way deeds the
ate f deisi, sae f iat ad the st aiate tiizati f the
ethd Se f the y tiized ethds ae ede
(a) Paet Aaysis The Paet Aaysis, as kw as the 8/ e,
fses the st ia aset f ay sitati Paet aaysis is a
fa tehiqe sef whee ay ssie ses f ati ae eti
f atteti The ethd eies the idea that % f ati ases t
8% f the iat ee, etti this ia % iht is hihy itat
Nt a es wi have a hih se, ad se sae es ay t RSTRT
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e wth si iitiay y aati eses t hih-iat isses
hihe ses, aizatis a sve es e effiiety y taeti
the isses that have a aj iat t a he aaes idetify the st
itia etis t side whie deidi
() st-beefit Aaysis A st-eefit aaysis shifts aages‘
fs f ests t the ati as i ft f the t is a systeati
aah t estiati the steths ad weakesses f ateatives t as
f evaati the effts eeded i eah ateative, e it hysia, eta,
fiaia, ad sets it aaist the iat that a e ahieved ased
sh ais, aaes a hse the st teae ateative that
ises t deive a hih sitive iat at a w st
Step 4 Take Ati
This deisi-aki ste ivves tti the hse se f ati it
effet This ste eqies a ea a f ieetati ad the aati f
eses, as we as effetive iati ad diati a the tea
ees ad aae Maaes shd ese that the deisis ae effetivey
ieeted ad staty it the esses t idetify tities f
iveet
4 Tasati the idea it ati eqies aaes t iate thei
visi t the tea The est way t iate data is y sidei the fwi
its
(a) et the deisis a with fats ad data sti
the
() iate the deisis i tie
() e e t qestis
(d) xai the why Whe this ake sese, they ae easie t fw
Step 5 Review yr eisi ad its mpat
This fia ste ivves assessi the te f the deisi ad
deteii whethe it has ahieved the desied ests This ste eqies i
iti ad evaati f the ests ad the aiity t adat ad ake haes
as eessay The a is t tisy ive deisi-aki ad ese that
the tea ahieves its as ad jetives
mm haeges i the eisi-Makig Press fr Maagers
(a) Misidetifyig the sitati This s whe the aae des
t aatey defie destad the e tity ei
addessed This a est i a deisi that is t eevat aiate f
the sitati ad a ead t ieffetive ieffiiet tes