S2 VBM NPL Campaign

S2 NPL Campaign VBM Managemen vvo nda Reta Department vvo Reta S2 The Taget sme S • Sia ekis [isvey & xati] • asa tet sti • Stdyig & Pdtivity i ivesity stdet Ats stea (Nte) Sasg A sei/ A seies/viv Y seies gade Key sseais aea Battey etivity A isay Stage Sd aity isay Battey Stage A Dscoer As ou Go Casua Conen Consumpon Sudng & Produc Nw s, i itst, tig is, w g tivitis & fis, fs t. (xe ew age exeiees + Sia eki f Sef xessi) (s wt fs , sy, siy vt ig i ts wit stiv g xs→ K- & Ai, Rgi sgs t si sts (Msi + Vides)→ a t ba Mgig sty tsks, ts tkig & sig, ss, tis, i sss, A iv tivity t.) tegated at f tei ife ad Sate is a ai i tis jey S2 Re f the Smatphe Need • Ty wat dsig tat stads t ad as a fat/asiatia va esig • Ty gay wat TV sws/ vis, ist t si ti dvi as it ti y as f ttait Etetaimet • Ti days a agy sttd • Ty ti-task tgt t day wit sag vayig f ts yt, dt saig, aig a w ski t, adig t ig atty daiag Pdtivity • A is sd f akig t is ista ady • atgt, gii sag t a dtivity wit gads t stdis ad as i saig difft tis A sage A creaton transcrpt assst to hep wth everyday productvty and tme management Camera based A features to make the pctures share worthy Prvate space that can hep them jugge ther dua fe Hw d we sve f it? New age desgn and coors that gves the user a premum feeng Hgh quaty dspay wth an equvaent sound output to enhance your everyday experence Large battery capacty and powerfu processor to hep them muttask seamessy wthout battery anxety Bad • Ty wat ads tat a tstd ad as avd y ti i A brand that has the youth dentty encoded n t amea • Ty wat a, ata, ista-ady tts t at ti ts wit g ad t “g tga” Natura camera processng wth 4K vdeo recordng to capture moments n utra carty S2 NP ampaig Timeie PREBUZZ LAUNCH WEEK SUPER WEEK SUSTENANCE Jly 27th – Ag 5 th Ag 6 th – Ag 10 th Ag 11th – Ag 17th Ag 18 th – Ag 31st • as akt sa ad stais adsi i 3-5k i gt • a a ig sa ag g stdts y staisig a ytf & styis iagy TARET SEMENT BETVE 72 Y.. st 2 d yea ege stdets, (majity sig Ats), haiig fm Met/T/T2 ities Bad tt Aifiati V-f VBMs A-d tass, t va it idsi ay ncentive poicy guidance to states VBMs x Retaier Coaboration V-f VBMs x d aati VBM x Rtai aati td. #MyNewStory (Discovering with S2) #MyNwty isvig wit 2 – td. sme es x VBMs AtivityPreBuzz Phase S2 Pe-Bzz Brand ntent Amplifiatin AI Teasers | ampaign Theme Fsed • VBMs sa ad tas assts ti sias ad fwad it tai WatsA gs. • ggstd ati is vidd VBMs d t aify sig t vidd astags. Madaty Hashtags vey Pst #MyNwSty #vivS2 #vivIi #S2S • et sig A, VBMs at tas sts igigtig t dsig & s f 2 • ati " stis d a w ai aat. ig . #MyNwty" Psted by V-f VBMs bjetive iv kt-wi wss f S2's sig, l, — ig it t t pig's t Amified by A VBMs 2 d AgLaunch Phase S2 ah Ativities bjetive vt pbzz t it ls, gt ig-lity l tt f t fil, t gi itst i t pt tg ft igligts VBM anh ffer mmniatin V-f VBMs t at saizd a ff & K fat iati i t Fieds P ab theme em Allatin Arah • diatd d it f VBM i t tats • t i Makt Ativati tg VBMs • s Rtai’s Rdati at d ff d 24 States bjetive tt ati ad xi ativati S2 VBMs x Retaies test VBMs x Retailers reatr nter Engaging ntent reatin vp 3-45 send vides swsig S2’s t fts tg xpiti pi bxig tt plad t Sial Media st vis sig pig stg #S2Sqad Traking A tt tk vi f ik iig • Stt • VBM & VWk I • st ik(s) Regnitin & Rewards • Bst pits f 1st ys i iwi tst • Mx. 2 VBMs p stt t Ag – 31st Ag (2 ys) VBMs & Rtils Nte VBM ps i ti vis is ty t vit ti fft Fs Areas . 4K Vid –t Ad Ra 2. 5M y Mai s aa + aa Md + s 3. A ats 4. 75 A atty 5. t xi wit igi tat Tagts 25% VBM adt at A & B, 2% at Tp 25 VBMs bs ggt iv xsiv bfits • ifyig iti k+ viws | tt ity tats advisd t additiay wad ti w T 5 eties iddtySuperweek Phase