Proposal Sponsorship - Merdeka Dari Sampah, Local Hero Recycle (No Judge)

We present a compelling partnership proposal for the Local Hero Indonesia 2026 National Recycling and Sustainability Campaign. This initiative is spearheaded by the Indonesia Water Institute, with a strong focus on environmental action and community engagement. Our "Merdeka Dari Sampah - Local Hero Recycle Challenge" is designed to inspire individuals to contribute to a cleaner, more sustainable Indonesia. This campaign is scheduled to run from August 1st to August 28th, providing a focused period for impactful participation. The core objective is to raise brand awareness, increase audience engagement, and support urban waste sorting programs. We aim to build a consistent brand identity, publish high-quality and relevant content, and foster long-term relationships with our audience. We target active Instagram users due to its effectiveness in visual content dissemination, particularly for reaching sustainability enthusiasts, students, and creative communities. These groups are identified as key drivers of innovative recycling and upcycling initiatives. Participants are encouraged to create innovative works from waste materials and share their creations through Instagram Reels, Carousels, or Photos. They should detail the materials, process, and benefits of their work, tag three friends, and use the required hashtag. Accounts must be public and follow our official page. Our evaluation mechanism employs a hybrid system, with 80% based on creative and aesthetic appeal, impact and benefits, story and insights, and completeness of requirements, while 20% is allocated to public voting. This ensures a comprehensive and fair assessment of all submissions. We invite collaboration through a webinar series titled "From Small Actions to Sustainable Impact," targeting students, environmental communities, government, industry, NGOs, and academia. The webinar aims to appreciate participants, announce winners, educate on waste management, build cross-sector collaborations, and support ESG implementation and SDGs. The total estimated budget for this campaign is Rp 98,500,000. Sponsors will benefit from instant exposure during peak public interaction phases, enhanced brand positioning linked to environmental sustainability and national independence, and co-branding opportunities on all campaign materials and winner announcements. Payment terms require 100% sponsorship value payment within 7 calendar days of signing the Memorandum of Understanding, or before sponsorship activation, whichever comes first, to Bank BRI account number 207501000073305, under a.n. Indonesia Water Institute.